The Challenge
Following an official launch year disrupted by COVID, Wild Isles sought to make a splash as a new player in the sustainable, inclusive swimwear space. A relative unknown outside of its hometown in Minneapolis, and with small-batch production quantities, Wild Isles knew it needed strategic support reaching media nationally, as well as creative positioning and personalized messaging to ensure the brand stood out among its mass-production competitors.
The Strategy
Ensuring every facet of the Wild Isles story gained well-deserved attention, we targeted a broad swath of editors and reporters across several verticals including sustainability, lifestyle, fashion, inclusivity and business. With an eye on feature opportunities to support brand storytelling and awareness, as well as roundups and listicles to drive website SEO, Google authority and ultimately sales, we kicked off a nine-month campaign to place Wild Isles squarely in the public eye during swim’s most crucial sales months.
The Results
22 Feature Stories | 51 National Media Hits | 1.5B+ Impressions | 26 Top-Tier Influencer Shares
Over a nine-month campaign, I worked with then-new sustainable and inclusive swim brand Wild Isles, introducing them to a large roster of top-tier media and ultimately securing 51 pieces of media coverage in publications including Good Housekeeping, MindBodyGreen, PureWow, In The Know, StyleCaster and Yahoo! Our campaign reached all sectors of our target demographics and touched on the brand’s key messaging including eco-consciousness, inclusivity and being women-owned. We also executed an earned influencer campaign, securing shares from top creators and celebrities like Tori Dunlap (Her First 100K) and Katie Sturino, garnering crucial third-party validation from beloved influential people who truly love and back the brand.
